Skyview Networks

Quality Broadcasting, Satisfied Affiliates

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Company Profile

Industry: TV/Radio Broadcast
Organization: Skyview Networks
Website: http://www.skyviewsatellite.com

Founded in 1995, Skyview Networks provides broadcast services for over 40 professional and collegiate sports organizations. Skyview offers distribution services, inventory management, network automation, and advertising solutions to radio stations throughout North America. They also produce and deliver Arizona News Radio and California Headline News.

There is a lot of competition for audience attention when it comes to audio information and entertainment. Local radio stations demand quality content and content delivery. When Christopher Horvat, VP of Information Technology at Skyview, took over IT management for the company, there were no policies and procedures in place to help guarantee quality network services and performance. Poor program delivery puts Skyview at risk for losing major clients and their affiliates.

Background

Based in Scottsdale, Arizona, Skyview provides syndication services for 50% of MLB, 25% of NBA and NHL, and 10% of NFL teams as well as a group of collegiate organizations. It has about 50 full-time employees on site, plus a crew of part-timers, often college students or recent graduates trying to break into broadcasting. In addition, they have a team of 15 to 20 sales representatives around the country who work with the affiliate stations and sell advertising.

Skyview takes the broadcast feed directly from the sports event or news program, converts it for satellite transmission and up-loads it to a geosynchronous satellite. Then it distributes it to affiliate stations, and with its automated management system, allows the stations to regionalize and customize advertising messaging.

Skyview helps affiliate networks grow their listener markets with relevant and popular programming. Because quality and reliability are so important, Skyview utilizes two separate ISPs for their network connections for network redundancy and redundant server systems and broadcast equipment for satellite uplink redundancy.

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